Objectives: expand on the issues, specificities, and basics of Fashion/laid out clothing photography through practical situational workshops on different products with flat-lay shootings. Composition shooting workshops for different varieties of products for creating simple and multi-angle visuals. Expand on and master the basics of photo touch-ups. Understand and master the photographic process.
In-depth sectoral training in Packshot photographic production for laid out clothing
Duration: 1 day (8 hours).
Presenter: photographer specialized in product photography and animation, as well as in image processing, with educational experience.
Method and educational resources: the training program takes place in a fully equipped studio with all necessary material. The camera equipment provided: Canon 5D or equivalent. Software: Packshot Creator and Viewer, Lightroom and Photoshop.
After a review of the fundamentals, the trainees organize, with the help of the trainer, their photo studio. Real-situation workshops for different cases of product shooting with constraints and graphic charters defined by the trainer.
Public: actors in the world of fashion and textiles: textile artists, designers, stylists, manufacturers, project managers, product technicians, buyers, category managers, or even product controllers.
Prerequisite : master the issues of the ready-to-wear industry and photography basics
Outline of the photographic training program fashion/laid out clothing
1-Reminder and expansion on the challenges and specificities of the industry:
- Panorama of the market and industry trends of the fashion industry.
- Understand and arrange a large variety of products and to be reactive during shootings of important reference volumes specific to clothing and accessories (sales or “fast fashion”): white t-shirt, two-tone sweater, black jacket, sandals, etc…
- Introduction to the benefits, challenges, and constraints of multi-angle shots.
- Indexing and consolidation of different references for in-studio photo shooting.
- Expansion on the basics of flat-lay shots.
- Prepare and arrange a photo studio.
- Install and place several product compositions: clothing compositions for men to present an ensemble for summer, accessories, women’s heels composition…
- Create a system of repeatability of object placement (ghost image).
- Adapt and adjust a lighting system depending upon the size and texture of the subject. Place different light sources, reflectors, and barn doors.
- Shooting settings: speed, sensitivity, aperture, white balance.
- Adjustments and direct preview with the Live View.
- Use of a monitor for photo shooting.
- Studies and realization of shooting with practical cases of different types of products and product compositions of the industry.
- Evaluations by photo production workshop performed by the trainer.
- Verification of the sharpness, framing, and colorimetry.
- Basic cropping.
- Optimization of contrasts and colors.
- Amplify or reduce glares and flashes / shadows / sharpness and digital noise.
- Harmonize the backgrounds.
- Export the images to the desired format for use on different types of broadcasting media.
- Organize and stock the visuals.
The benefits of the ready-to-wear training program
The program dedicated to the fashion industry prepares you for the production of ready-to-use and professionals visuals for multiple media (e-commerce website, print collection catalogue, quality control, or even for a database). It enables you to face the constraints on volume and visual codes imposed by precise specifications, and to perfect photographic post-production.
30-day post-training follow-up. Continuous and end of course evaluation.
Recognition of acquired skills
Certificate of completion of in-depth sectoral training in Packshot photographic production for fashion, flat-lay clothing.
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